ClaroSports Mexico adopted a new real-time data tool created in a partnership with wTVision and Stats Perform. The Ticker solution developed for the Mexican network is broadcasted with wTVision’s latest version of Studio CG: Studio Core powered by Stats Perform data and content. The software for on-air graphics and video control can now be used as a remote control system, completely automated for content playout and controlled in a dedicated Content Management Site.
All rundowns’ control is done with almost no need for manual operation, thanks to wTVision’s setup that includes Studio Core and the Content Management Site. In this web-based tool, it is possible to select multiple rundowns, change the highlights, integrate relevant news and broadcast ads in a simple, intuitive way. Content can be chosen from wTVision’s server, a third-party data provider, or integrated manually by an operator. With a couple of simple steps, content is ready to go on-air.
“We’re always looking for ways to automate and simplify our broadcasting workflows and ClaroSports Mexico gave us the perfect challenge to create a set-up with almost no need for manual operation. Managing our Studio CG has never been easier thanks to this simple web-based system.” – Flávio Maurício, wTVision’s Country Manager.
This solution is integrated with Stats Perform’s real-time data to drive the on-air coverage, including fixtures, standing, results and real-time events of major sports leagues, including football, soccer, basketball, tennis and MMA.
This custom solution also gives ClaroSports the possibility of expanding the project to include other real-time data feeds, relevant news on each sport, and continue using the tool to offer advertising opportunities to their clients.. wTVision products are known for their monetization features, allowing the networks to capitalize on every investment.
This collaboration with Stats Perform allows wTVision to create an easy-to-use automated Ticker solution that engages viewers and enables the channel to increase its revenue with no need for a complex set-up.
“With the new Ticker solution, ClaroSports Mexico is able to automate the creation of on-air graphics to deliver real-time, exciting Stats Perform data and highlights, and can be paired with revenue-generating ads,” Stats Perform Senior Vice President of Americas Sales and Global Partners & Channels Wayne Ford said. “This tool will simplify content management for ClaroSports Mexico and represents another prominent product output based on a partnership with Stats Perform and wTVision.”
